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Senior tourism in Russia: How to excite elderly people to travel?статья
- Авторы: Sheresheva M., Shipilina P.
- Сборник: Marketing Theory Challenges in Emerging Societies. 4th EMAC CEE Regional Conference Proceedings
- Год издания: 2013
- Место издания: St. Petersburg University Graduate School of Management St. Petersburg
- Первая страница: 327
- Последняя страница: 334
- DOI: http://www.gsom.spbu.ru/files//4th_emac_cee_conference_2013_proceedings.pdf
- Аннотация: The purpose of the paper is to identify the main impediments which prevent growth of senior tourism in Russia and to find out the ways to entice local seniors to travel. The study presented in the paper aims to examine the key determinants that should be taken into account in senior tourism marketing, as well as the specifics of consumer behavior in the consumption of tourism on the Russian emergent market. The anticipated results should fill the research gap by identifying the current travel motivations of Russian seniors.
- Добавил в систему: Шерешева Марина Юрьевна