Аннотация:The paper substantiates the importance and significance of personality power as an inherent component of entrepreneurs’ competitiveness and as a personal and professional characteristic. The paper discusses the issue of personality power and maintains that the issue of personality power and the role of entrepreneurial personality in business success is under researched and under appreciated. The paper presents a psychological sketch of an entrepreneur as a strong personality focusing on such psychological characteristics of a strong personality as fortitude, will, self-efficacy and success. The paper highlights the importance of entrepreneurial leadership qualities and maintains that the psychological characteristics and features of a powerful personality can be developed with the help of psychological methods and technologies.