|
ИСТИНА |
Войти в систему Регистрация |
ИСТИНА ИНХС РАН |
||
THE MODERN STATUS OF COMPETITION OF UKRAINIAN FASHION-RETAIL MARKETстатья
- Автор: Sharko Olena
- Журнал: Экономика: реалии времени
- Том: 5
- Номер: 21
- Год издания: 2015
- Первая страница: 181
- Последняя страница: 187
- Аннотация: The article discusses the specifics of the Ukrainian market of fashion-retail, and the main phase of its life cycle. Basic principles of fashion retail are observed. Also the main competitive strategies depending on the phase of the life cycle of the brand are analyzed. The matrix competitive strategy for market fashion retail is proposed.
- Добавил в систему: Шарко Елена Романовна