ИСТИНА

The entrepreneurship world is full of secrets, and sometimes the road to success can be hard. This is why books like Business Incognita: how to expand the boundaries of entrepreneurial thinking, by Jaroslav Kaplan, become essential, especially when one is trying to sell a product or service. Being an expert in business development and in finding innovative means for growth, Jaroslav Kaplan brings a whole new perspective when it comes to PR and marketing: the method of context-based market research. In this article, we will explore some important factors from the works of Jaroslav Kaplan.