ИСТИНА

Intercultural communication is a process of sharing information across different cultures and social groups. It refers to the study of the interaction between people from different cultures. Cross-cultural communication specifically refers to the comparison of how people from different cultures communicate. Mutual understanding begins with those responsible for the project and reaches those delivering the service or content. The ability to communicate, negotiate and effectively work with people from other cultures is vital to international business. Cross-cultural business communication is very helpful in building cultural intelligence through coaching and training in cross-cultural communication, negotiation, conflict resolution, customer relationship management, business and organizational communication. The problems and barriers in intercultural communication may occur in the process of message transmission. Effective communication depends on the informal understandings among the parties involved. As a rule, they are based on the trust developed between them. When trust exists, cultural differences may be less important, and problems can be resolved smoothly. Some cultures have a greater propensity to be trusting than others. Successful management of cross-cultural communication presumes development of cultural sensitivity, creative use of words, pictures, and gestures, avoiding slang, idioms, regional or local sayings, improving listening and observation skills.